Show your bouquets, explain substitutions and clarify delivery so customers can order with fewer follow-up messages.
Organise the catalogue around occasions
Someone buying a birthday bouquet should be able to compare sizes and budgets without opening every listing. Start with occasions your shop serves regularly, such as birthdays, thank-you gifts or event decoration. On each product page, identify the size pictured, what comes with it and optional extras like a vase or card. Use your own photos to give customers a sense of scale.
Related guide: prepare website photos and copy.
Explain substitutions before taking an order
A variety may be out of stock even when the arrangement is still possible. Explain what the florist may change, such as a flower variety, and what you aim to keep, such as the palette or size. Let buyers flag a colour they consider essential. If a substitution materially changes the arrangement or price, agree on how to get approval before making it.
Make delivery details easy to check
Show the areas you actually serve, delivery fees and how you confirm time slots. A gift buyer should be able to enter their details separately from the information needed to reach the recipient. Set out what happens if nobody is there, and tell pickup customers where to collect their order. For same-day requests, offer to check availability if you cannot confirm it automatically.
Related guide: build an online store.
Use an ordering process that suits the request
Standard bouquets with dependable sizes, prices and availability can work well with online checkout. Wedding flowers can start with an enquiry covering the date, venue and areas to decorate. If you take requests on WhatsApp, give buyers a message that includes the bouquet and their preferred date. Staff can then confirm the arrangement, total and handover in one conversation.
Related guide: plan a multilingual website.
Test the site before a busy period
Try three scenarios: collection, delivery outside the service area and an unavailable flower. Check that customers know what to do next and staff get the information they need. Assign someone to update products and lead times around holidays. For a multilingual shop, review delivery terms and confirmation messages in every language.
Related guide: check the website before launch.
What should you budget for?
Catalogue with order requests
Product pages, sizes, delivery areas and requests that staff can confirm.
Store with online checkout
Options, a cart and delivery rules, with order management suited to your shop.
Frequently asked questions
Do we need to list every bouquet?
Start with arrangements you sell regularly. Show one-off designs as examples if you cannot reproduce them exactly.
Does the photo guarantee each flower variety?
Say what depends on the season or supply and how you get approval for a significant change.
How should we handle same-day delivery?
Publish a cutoff only when the shop can meet it. Otherwise, offer to check the requested time.
Can we start without online payments?
Yes. Explain when a request becomes an order and how payment will be arranged.
What should we ask for an event enquiry?
Start with the date, venue, areas to decorate and an approximate budget if the customer has one.