You want a website for your business in Agadir but are unsure what to send the agency. A logo and a few photographs may not explain the offer. Preparing your website text and images helps define actual pages, missing information and the work included in the project.
Start with your customers’ questions
For each service, record who it helps, what it includes, its limits and the next step to request it. An excursion business might explain the departure arrangements and inclusions; a tradesperson could describe the work offered and the information needed for a quote.
Describe your actual activity, opening hours and service area. Avoid listing towns where you provide no service. For variable prices or availability, say what needs confirming instead of publishing an unverified figure or promise.
Create a content brief for each page
Give each page a purpose: explain a service, show completed work or help someone contact you. Collect a working title, useful information, common questions and possible visuals in one document.
Identify duplication before writing. Every page need not repeat the whole brochure. Descriptive headings and short paragraphs make information easier to scan. Length should follow the visitor’s needs rather than an identical word target for every page.
Gather photographs that explain your business
Choose relevant images of your products, premises or work. Record what each photograph shows and check that you can use it. Do not present a demonstration image as work completed for a client.
Send available original files rather than scattering copies across conversations. Flag images that need replacing. Consider mobile cropping and useful descriptions when an image conveys information. Large files will need web preparation; our guide to mobile website speed explains this consideration.
Organize French, English and Arabic versions
Approve facts and business terminology before adapting the copy into other languages. Check service names, contact details, units and conditions in every version. Translation should remain consistent with the offer you actually provide.
Assign someone able to review each language. For Arabic, also check numbers, foreign words and reading direction in the design. Our guide to multilingual website budgets in Morocco helps define which pages and languages belong in the project.
Agree who writes, selects and approves
Separate supplying information, writing copy, translation, choosing images and adding them to pages. These tasks are not automatically included in website development. Ask who handles each task and what review rounds are covered.
Collect feedback centrally and mark each page as incomplete, awaiting review or approved. Name someone who can resolve conflicting comments. This supports realistic website creation timelines in Agadir without turning an estimate into a guaranteed date.
Deliver a folder people can work with
A simple folder can hold the logo, copy organized by page, named photos and a progress checklist. Include approved contact details and information still awaiting confirmation. Separate inspiration examples from material intended for publication.
Before launch, review the actual pages on desktop and phone. Check truncated text, selected images, languages and contact links. Approving a document does not replace checking the content in its final layout.
A short checklist before work starts
- Page list and the purpose of each page.
- Verified services, contact details, hours and service area.
- Available copy and text still to be written.
- Original photographs, descriptions and intended uses.
- Languages, reviewers and the final approver.
What should a text and photography budget cover?
Cost depends on the existing material, page count and work requested. Separate preparing supplied content from creating new writing or visuals.
Content already available
Inventory, organization, adaptation and integration of supplied material. Check whether rewriting, translation or image processing is included.
Content to create
Interviews, copywriting, translation or photography as needed. Define pages, formats, approvals and included feedback rounds.
Use the website quote checklist to record responsibilities and expected deliverables. To prepare your project, contact Web Agadir with a page list and an overview of the material available.
Common questions about website content
Do I need every text ready before contacting an agency?
No. A page list, available information and missing-content list are enough to start defining the work. Then agree what must be approved at each stage.
Will the agency automatically write the copy?
Not necessarily. Ask whether the service includes writing, adapting supplied text or simply placing it on the website.
Can phone photographs be suitable?
Yes, depending on quality, subject and use. Have the original files and intended crops reviewed before deciding whether new photography is useful.
Can I reuse a competitor’s text?
Prepare information specific to your business instead. A competitor example may highlight a question to address, but it does not replace your own content and verified facts.
Can the first version launch with fewer pages?
Yes, if the agreed scope remains useful and coherent. Decide which pages are ready, what information is essential and what comes later, without publishing empty sections.