Write an About page that explains your role, introduces the people behind the business and gives prospective clients useful details to assess.
Start with your role in the client’s project
Your history may interest readers, but first they need to understand what the company does and whom it serves. Open with a sentence naming your activity, client types and actual service area. A workshop, for example, can explain the kinds of projects it accepts and which stages it handles itself. Keep detailed commercial information on service pages.
prepare website copy and photos
Choose history that explains today’s offer
A founding date is useful when it gives readers context. Select changes that shaped the business: opening a workshop, developing a specialty or expanding the team. Check dates with someone who knows that history. A new company can explain how it works without claiming years of experience it does not have.
Show who gets involved and when
Introduce the roles clients will meet, such as reception, planning, delivery or follow-up. A portrait with a name and responsibility may be enough. Agree publication of photos with the people concerned. If partners help deliver your work, explain their contribution without presenting them as employees.
Connect values to observable practices
Instead of simply saying quality or responsiveness, describe a real step. Who checks requirements before quoting? How does the client approve a proposal? What do they receive at the end? Include a project example or a document you can share when useful. Check any qualification or award before mentioning it and avoid figures you cannot substantiate.
Finish with a suitable next step
After the introduction, let readers explore a service, view a project or contact you. Choose an action that fits the questions the page has answered. Ask someone outside the company to read it: can they understand the business and who does what? Plan a review when the team, address or scope changes.
What should you budget for?
Essential company introduction
An interview, copy structure and integration of available content.
Expanded introduction
Portraits, examples, language versions and review with your team.
Frequently asked questions
Should we tell the whole company history?
Choose milestones that explain the current business and help readers understand it.
What can a new company show?
Describe roles, working methods and projects you can attribute accurately.
Are portraits required?
No. A clear explanation of roles can help even without individual photos.
Can we mention partners?
Yes, with an accurate description of the relationship and permission to use their materials where needed.
When should we update the page?
When the people, method, contact information or other details change.