Explain your cleaning services and coverage, then collect the information your team needs to arrange a visit and prepare a quote.
Group services around client needs
An office manager seeking regular cleaning has different questions from a homeowner after building work. Give the services you actually provide their own descriptions: offices, residential buildings, post-work cleaning or windows, for example. Explain the areas covered, possible frequency and when a visit is needed. Keep the list aligned with what your team can deliver.
Related guide: prepare website photos and copy.
Define what the service includes
For each service, give examples of included tasks and explain the boundaries. Office cleaning may cover floors and work surfaces within an agreed scope, while other tasks need separate agreement. Say who provides equipment, supplies and access to the premises. A clear list helps prepare the conversation while leaving room to confirm the job.
Show how you prepare an assignment
Explain the steps: an initial conversation, a visit where needed, a proposal and schedule confirmation. Use photos of your work with permission, keeping client documents out of view. If you mention a qualification, check its title and validity before publishing it. Describe what the team does rather than making broad promises about results.
Related guide: plan a business website.
Ask useful questions in the form
Ask for the premises type, location, approximate area, one-off or regular service and preferred period. Include a free-text field for access constraints. Let people contact you even if they do not know the exact floor area. After submission, explain that staff will review the request and may suggest a visit before quoting.
Related guide: improve quote enquiries.
Prepare the reply and future updates
On a phone, check that a visitor can find their service, see your coverage and send an enquiry. Test the message received by staff too: does it contain what they need for a follow-up call? Assign someone to update coverage, services and contact details. For multilingual sites, review the service boundaries in each language.
Related guide: check the website before launch.
What should you budget for?
Service website with enquiries
Service pages, coverage areas and a form suited to the first conversation.
Website for several client segments
Distinct pages, languages and enquiry handling matched to your business.
Discuss your cleaning company website
Frequently asked questions
Should we publish a price per square metre?
Only when you can state what it covers and the conditions. A visit may be needed to prepare a quote.
Do we need a page for every town?
Create useful pages for places you actually serve, with information specific to that local service.
Can we show before-and-after photos?
Yes, with permission and images that honestly represent the same job.
Which form fields should be required?
Start with the need, location and a way to reply. Clarify uncertain details in the first conversation.
Does the form confirm a cleaning visit?
State that it is an enquiry and explain how the quote and date will be confirmed.