Learn how to select projects, prepare images and build a portfolio that helps prospective clients describe what they need.
Choose projects your future clients can recognise
If you want more renovation enquiries, lead with a project that shows what the existing building required. Pick a small set of references that covers the work you want: renovation, new design or interiors. Organise them around client needs and state your actual role in each one.
Give each case study a clear structure
Start with the building type, the client brief and the project status. Then explain one design decision. For a terraced house, for instance, show how the layout brings daylight deeper into the plan. Label studies, work under construction and completed buildings so readers understand what they are looking at.
preparing website photos and copy
Prepare images like a guided visit
Open with a view that establishes the setting, then show a detail that helps explain the design. Caption plans and identify renderings. Confirm permission and credits, and remove information that should stay private. Check the gallery on a phone and keep the main explanation readable outside the images.
Make the first enquiry easy
Ask for the project type, location, stage and contact details. Give the reader space to say what they need from the first conversation. Request plans or detailed documents later, when you know why you need them. In a multilingual portfolio, review categories, captions and form labels in every language.
Plan for new projects
Use a shared case study template so the team can add a reference without rebuilding the layout. Before launch, ask someone outside the practice to read a case study: can they tell what the team did, what stage the project reached and how to get in touch?
What does an architecture portfolio cost?
Launch portfolio
A case study template and the first set of project pages.
Portfolio for ongoing updates
Useful filters, additional languages and help with publishing.
Frequently asked questions
How many projects should we publish?
Start with the references that represent your priority services and that you can explain well.
Can we show a design study?
Yes, if you label its status clearly and have permission to publish the materials.
Should we publish floor plans?
Include them when they help explain the design and are cleared for publication.
What should the enquiry form ask?
Collect what you need for the first conversation, such as location and project type.
Who should update the portfolio?
Assign someone to prepare the case study and someone to approve the details and images.